Modern cloth nappies, designed in New Zealand
How it started
Fluffy Ducks was founded by Sheree, a New Zealand mum who went looking for cloth nappies that actually worked: trim enough for everyday wear, absorbent enough to trust, and beautiful enough to love putting on. When she couldn't find them, she set out to make them herself. What began at the kitchen table grew into a brand families right across Aotearoa welcomed into their daily routines, one hand-drawn print at a time.
A new chapter
Today Fluffy Ducks is owned and run by Laura and Layamon, who took the helm with enormous respect for everything Sheree built. As parents themselves, they fell in love with the brand the same way thousands of customers did, and they're committed to carrying its heart forward: thoughtful design, genuinely useful products, and a lighter footprint for the next generation. New hands, same promise.
What we stand for
Gentle on the earth
Every reusable nappy keeps thousands of single-use nappies out of landfill. Better for your baby, better for the planet.
Soft on your baby
Beautifully soft fabrics, a trim fit, and absorbency you can trust, designed around real babies and real parents.
One-of-a-kind prints
Original artwork you won't find anywhere else, with fresh designs and member-only prints through the Wild Bums Club.
Quality you can rely on
Oeko-Tex 100 certified materials and hip-dysplasia-friendly design, made to last from newborn through toilet training.
Why parents love Fluffy Ducks
100% New Zealand owned
Award-winning nappies
Loved by families nationwide
Oeko-Tex 100 certified
Join the flock
Discover our latest prints, find the perfect fit for your little one, or get in touch. We'd love to hear from you.